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But the opportunity is not confined to these firms — the FMCG industry could also take a more educative communication stance – wine makers could try to educate the consumers about implicatioms fine marketkng, cosmetic companies could offer lessons on skin care and food companies could coach on diet and nutrition.
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Ten Implications For Marketing Strategy In These Times by Ashok Sethi – WPP
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Personality – Personality changes from person to person, time to time and place to place. Communication It is not just the product but also the message which needs to reflect the current consumer mind.
Marketing | Consumer Behaviour | Behavior
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Lifestyle – Lifestyle clients is another factor affecting import purchasing behavior of consumers.
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